Crestview Strategies
Strategy, design, and facilitationfor organizations transforming defense
The connective tissue is how people think, and the culture that shapes it. Both were set long before anyone drafted a plan. That's usually where the gaps in the strategy are. It's also where the leverage is. I work at the seams: the collaboration, the learning, and the systems that make real transformation possible.
Day 1, everyone's mildly polite.Day 4, no one wants to leave.
Day two they're still defending their own version of the problem. By day three they've started organizing themselves around the real one. By day four they can say what has to be true for any of it to work.
That shift is what I design for.
"We can't do that"
is almost never true.
Someone says it in the first hour, the room accepts it, and the best available option quietly leaves the table. An outside facilitator has no way to know that just happened.
I know because I've been on every side of that sentence. Intelligence officer. Instructor at a bilingual multinational military school. Advisor to the Ukrainian training center during doctrine reform. Co-founder of EagleWerx. Then the first chief innovation officer of a 90,000-person corps, a policy master's, and consulting work on defense acquisition culture.
Elevation 04
clarity > consensus
Consensus asks everyone to give something up. Clarity asks everyone to see the same thing. Only one survives contact with the org chart.
Elevation 03
belief > briefings
You can brief a decision. You can't brief conviction. One gets acknowledged, the other gets acted on.
Elevation 02
evidence > expectations
Expertise is a starting hypothesis, not a finding. We check it against what's actually happening before it becomes a plan.
Elevation 01
principles > process
Processes are tools. Principles point to what will work, when. I bring a toolkit and choose from it based on the people and the problem in front of us.
with
you.
For you.
Start with the stuck part.
Where is it stuck, who's in the room, what can't be said out loud, and what's already been tried. You don't need the question figured out. Working that out is usually the first thing we do together.