Crestview Strategies Crestview Strategies

Strategy, design, and facilitationfor organizations transforming defense

The problem isn't people, policy, or plans. It's the seams between them.

The connective tissue is how people think, and the culture that shapes it. Both were set long before anyone drafted a plan. That's usually where the gaps in the strategy are. It's also where the leverage is. I work at the seams: the collaboration, the learning, and the systems that make real transformation possible.

Day 1, everyone's mildly polite.Day 4, no one wants to leave.

Day two they're still defending their own version of the problem. By day three they've started organizing themselves around the real one. By day four they can say what has to be true for any of it to work.

That shift is what I design for.

3 depths.

When a few days have to change the trajectory

Offsites, problem-framing, alignment across ranks and organizations, working groups that have been meeting for months without deciding anything. I run the room and you leave with a decision, not a deck.

When the learning has to change how people think and transform

Courses, curriculum, and workshop architecture built to change how people think and act. The test isn't whether they can recall it three weeks later. It's whether they do something differently on Monday. It's yours when it's built. Your people can deliver it, adapt it, and keep it running without me.

When you need a new system, ground-up

Discovery, approach design, and the sequence that moves an organization from here to there: who owns what, in what order, where it will break, and what evidence would tell you early enough to change course.

"We can't do that"

is almost never true.

Someone says it in the first hour, the room accepts it, and the best available option quietly leaves the table. An outside facilitator has no way to know that just happened.

I know because I've been on every side of that sentence. Intelligence officer. Instructor at a bilingual multinational military school. Advisor to the Ukrainian training center during doctrine reform. Co-founder of EagleWerx. Then the first chief innovation officer of a 90,000-person corps, a policy master's, and consulting work on defense acquisition culture.

A good facilitator is fair. An expert facilitator is fluent.

The Crestview Vantage

Elevation 04

Elevation 04

clarity > consensus

Consensus asks everyone to give something up. Clarity asks everyone to see the same thing. Only one survives contact with the org chart.

Elevation 03

belief > briefings

You can brief a decision. You can't brief conviction. One gets acknowledged, the other gets acted on.

Elevation 02

evidence > expectations

Expertise is a starting hypothesis, not a finding. We check it against what's actually happening before it becomes a plan.

Elevation 01

principles > process

Processes are tools. Principles point to what will work, when. I bring a toolkit and choose from it based on the people and the problem in front of us.

with

you.

For you.

Lauren Hansen-Armendáriz

Lauren Hansen-Armendáriz

Founder

Start with the stuck part.

Where is it stuck, who's in the room, what can't be said out loud, and what's already been tried. You don't need the question figured out. Working that out is usually the first thing we do together.

Lauren,